Asia market growth partner
Helping brands and manufacturers grasp Asia's market differences and set the right cadence for localized content, sales channels, e-commerce, and platform partnerships.
About XplorX
Asia's trading infrastructure connecting brands, products, channels, and data
From brand strategy, content, media buying, e-commerce, retail media, and supply-chain collaboration to the GDB Intelligence Trading Platform, XplorX helps brands and manufacturers enter Asia's complex sales landscape. We don't deliver one-off projects — we connect market presence, sales, distribution, supply-chain feedback, and operational data into a market system that keeps growing.
Core Roles
XplorX's three roles
Multi-channel trade and distribution integrator
Integrating e-commerce platforms, retail media, Chat Commerce, Affiliate distribution, and supply-chain collaboration — so products get seen, asked about, compared, and bought across more sales scenarios.
Building product-data and operations-decision systems
The GDB Intelligence Trading Platform organizes product, pricing, inventory, order, channel, and distribution data — so distributors, brands, and suppliers run market operations more efficiently.
Milestones
From brand content to the trading layer
XplorX grew from brand content and marketing into martech, e-commerce, retail media, supply-chain collaboration, and the hardware-tools category, then incubated the GDB Intelligence Trading Platform — today's trading layer that takes part directly in Asia's retail distribution.
2017
JJ Communication is founded, starting in brand strategy, content, community, media buying, and KOL / IP collaboration
2019
- Partners with martech startup CHATISFY, moving into conversational commerce and marketing technology
2020
YY Corp. is founded, entering e-commerce distribution for the power-tools and hardware market- A.S. Tool launches its store
2021
- Earns Meta agency partner status
2022
WW Innovation is founded, investing in the WLS LINE membership system and system integration- Signs exclusive distribution with Germany's BOSCH and opens an authorized Shopee store
- Earns vivo Taiwan ad agency
2023
- Exclusive authorized online distribution across 18 brand flagship stores, including Milwaukee, STANLEY, DEWALT, and KARCHER
2024
VV Media is founded, focusing on video and short-form production
EE NuRetail spins e-commerce off the hardware business, expanding into new categories and cross-border- Renamed JJ Communication
2025
- Earns Whirlpool APAC AI marketing agency
- XplorX Group founded in Singapore
- Earns Shopee Ads Partner, Amazon Ads certification, and Global Selling Partner status
- Earns Shopee technology developer status
- Launches Nurova, a cross-border health-and-beauty brand
- GDB Intelligence Trading Platform 2.0 live
2026
- Earns Amazon Ads top-tier agency incubation status
- Earns Microsoft MPN Partner status
- Signs an LOI with Fylix, a Chat Commerce startup spun out of a Malaysian university
- GDB Intelligence Trading Platform 3.0 live
Leadership
XplorX's leadership spans brand marketing, content, e-commerce, platform systems, and category management — with a long track record of running market transactions and operations together.
Jay LiouFounder / Group CEO
- Former Partner Solutions, CHATISFY
- Former Account Director, Samsung — Cheil Worldwide
Alexandra PaoCOO, Advertising & Marketing
- Former Managing Director, Lion & Lion Taiwan
- Former Managing Director, Edelman Taiwan
Jeff HuOperations Director, Visual IP
- Former COO, ADK / Mediator Advertising
- Former Marcomm, Xiaomi
Emil ShihPlatform Operations Manager / Executive Assistant to CEO
- GDB platform rollout
- Cross-format operations
- Internal group operations
Darren TuCommercial Director, Hardware
- Former Project Procurement Manager, PRESIDENT DRUGSTORE
- Former Sales Supervisor, Fubon MOMO.COM
Founder's Note
Back in my agency days, one question kept nagging me: we get clients to spend on marketing — but do those plans really drive their sales and results?
This question stayed with me for years. Only after we moved into e-commerce — starting in the toughest, most traditional hardware trade, riding the Covid boom, then growing through the post-pandemic slowdown — did I become certain: if you own the outcome, marketing isn't just a service, it's a performance engine.
Earlier, at a tech startup, I ran the Malaysian market and from 2019 traveled Southeast Asia non-stop — scouting markets, meeting partners, learning local needs. It convinced me this value holds not just in Taiwan, but can be proven across Asia-Pacific.
But replicating this across more industries and markets can't rely on people and experience alone — it must be standardized, systematized, automated, and intelligent.
So GDB was born from that conviction — after three team rebuilds and two years of development, it went live in 2025 and keeps expanding.
A true platform isn't just a system — it's a structure where more people participate, trade, grow, and amplify value together. We want to build the whole group into that platform: one where suppliers, channels, partners, and our team use our network to realize commercial value faster, harness AI-driven productivity sooner, and move first to win greater efficiency, stronger competitiveness, and better returns.
This is my promise to every partner.
Jay LiouFounder / Group CEO
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